Idly and Sambhar

A. Investor Memorandum defined IM is a document that enables the reader understand a business and its viability proposition precisely IM provides information for promoting the participation of stakeholders IM is a strategy document, it’s a summary and hence not a detailed one B. Aspects of IM IM Components: Business/Investment Plan + Investment Teaser + Executive Summary Purpose:  To communicate and market abusiness idea Objectives:  Seeking business partner Seeking financing Seeking approval for a project Others C. Business Plan Marketing document Targeted to a particular audience – so need to know your reader Anticipate questions/concerns of target reader Comprehensive analysis of the business, the market opportunity with financial plan D. Investment Teaser A developed summary of the investment concept behind an investment idea 5 pages  Includes the outline of the business model Includes summarized financials Will demons

Five ‘Paandavas’ : They represent our ‘Five Senses’ Viz. touch, taste, smell, sight and hearing. (We also have other powers e.g. to think, to speak and to walk etc.) Numerous ‘Kauravas’: They represent our never ending ‘Material Desires’. Material Desires lead to ‘Material Pleasures’ and ‘Material Pains’ to be experienced by the soul through various forms of ‘Material Lives’ on various ‘Material Planets’ Viz. Earth, Heaven and Hell. Shri ‘Krishna’: He, as the charioteer represents our ‘Mind’ i.e. the ‘Director’ of our life. The soul is linked to body through Mind. The Chariot with Four Horses and Two Wheels: It represents that the charioteer of life i.e. the mind has to control ‘Anger’, ‘Ego’, ‘Deception’ and ‘Greed’. It is to ensure Non-violence, Peace, Truth and Simplicity. The two wheels represent ‘Sacrifice’ and ‘Forgiveness’. Kurukshetra: It is the field of battle i.e. our current form of life as a ‘Human being’. The War: It represents the war which ‘Five Senses’ hav